Anita is the Global Head of Social Engagement & Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.
Anita Veszeli
Director, Social Media and Advocacy, Ericsson
Brandformance – why branding is key to successful performance marketing in B2B