Fredrik Lucander is the VP of marketing at Wolt. Fredrik leads the 9 figure marketing efforts globally, including performance marketing, offline media, user incentives and more. Fredrik has built his career in mobile gaming, management consulting and in the delivery platform industry in various strategic roles. With finance at the core, he has developed a passion for modern marketing and the capital allocation questions that come along with the turf.
VP of Marketing, Wolt
Performance Marketing for Global Growth. Lessons from the Field.