Rokas is a partner at Civitta, an analytics and consulting company. He specializes in data analytics and customer insights. Rokas advises small and large companies on how to use customer data to achieve better results. Core expertise include: customer segmentation, customer behavior analysis, customer lifetime value, growth hacking, customer lifetime value analysis, marketing spend optimization. Before joining Civitta Rokas was a strategy and business analyst at a telecommunications company, a senior consultant at a big 4 consulting company. Rokas has a master’s degree from Stanford University and bachelor’s degree from Stockholm School of Economics.